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There is much debate on when the project kick-off should occur. It depends on the team that performs planning.
Look at the two sample questions here and then read more below.
If we have a small project, we are likely to have one team perform both planning and executing. Therefore it makes sense to have the kick-off early in planning.
If we have a large project, we are likely to have one team perform planning and a second team (or an expanded team) perform executing. Therefore it makes sense to have the kick-off meeting early in executing.
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